Senior Google Ads Management Built to Cut Wasted Spend & Scale Profitable ROAS
Stop paying agency retainers for junior account managers to put your ad spend on autopilot. Work directly with a 15-year Google Premier Partner to audit your auctions, eliminate non-converting click bleed, and scale net contribution profit.
Forecast Your Monthly Conversion Volume & Recovered Ad Spend
Radical Pricing Clarity: Aligned With Your Spend & Complexity
No bloated agency overhead, no surprise percentage taxes on ad spend, and no 12-month lock-in traps. You pay Google directly for media; we engineer the daily bid, feed, and search query governance that turns clicks into profit.
Search & Pipeline Pro
Built for B2B service firms, medical/dental practices, legal specialists, and regional contractors who need high-intent inbound calls and qualified quote requests.
- ✓ Exact & Phrase Match Search build on bottom-of-funnel terms
- ✓ Pre-launch negative keyword firewall (350+ junk modifiers blocked)
- ✓ GA4 + GTM conversion tracking for calls, forms, and bookings
- ✓ Bi-weekly CPA performance reviews & 1-on-1 strategy calls
eCommerce ROAS Scaling
Full-funnel Shopping, Performance Max, and Non-Brand Search governance engineered to maximize net contribution margin and new customer acquisition.
- ✓ Margin-segmented Performance Max + Standard Shopping architecture
- ✓ Ongoing Google Merchant Center title, GTIN & attribute enrichment
- ✓ Custom Label tiering (Hero Margin SKUs vs. Volume & Clearance)
- ✓ Strict Brand vs. Non-Brand isolation to prevent ROAS inflation
- ✓ Weekly MER, tROAS, and SKU-level profitability reporting
Enterprise Market Dominance
Bespoke paid search and cross-network scaling for high-velocity brands, large SKU catalogs, and multi-region B2B enterprises competing in aggressive auctions.
- ✓ Full ecosystem: Paid Search, Shopping, PMax, Demand Gen & YouTube
- ✓ Server-Side GTM + CRM Offline Conversion Tracking (HubSpot/Salesforce)
- ✓ Custom portfolio bid strategies & Auction Insights impression defense
- ✓ Weekly executive sprints & quarterly unit-economics forecasting
Our 4-Stage Sprint From Forensic Audit to Predictable ROAS Scaling
We never launch blind. Every engagement follows a structured engineering protocol designed to plug tracking and search term leaks before scaling spend.
Forensic Account & Auction Audit
We dissect your historical Search Terms, PMax placement splits, and competitor Auction Insights to pinpoint exactly where budget is bleeding and where untapped margin lives.
Server-Side Telemetry & Firewall
We verify first-party Enhanced Conversions, connect CRM/checkout revenue values, structure intent-isolated ad groups, and deploy account-wide negative keyword lists.
Controlled Launch & Query Governance
Campaigns go live with disciplined bid caps and disabled Auto-Apply settings. During the first 14 days, we audit incoming search queries daily to block irrelevant variations on sight.
Contribution Margin Scaling
Once CPA and tROAS benchmarks stabilize, we systematically expand impression share on your highest-margin SKUs and most profitable B2B search clusters.
Why Founders & CMOs Stay With Smart Campaign Long-Term
Traditional agencies pitch you with their senior partner and then hand your six-figure media budget to a junior coordinator managing 40 other accounts. We operate differently.
100% Client Account Ownership
Your Google Ads account, Merchant Center feed, and historical conversion signals remain 100% under your legal admin control. We never hold client accounts hostage.
Month-to-Month Flexibility
We earn your business every 30 days through verifiable ROAS and pipeline growth—never by trapping you inside a punitive 12-month agency retainer.
Direct Senior Specialist Access
When you launch a flash promo, update inventory margins, or have a strategic question, you message the senior architect managing your bids directly via video call or email.
Zero Media Markup Transparency
Google bills your corporate card directly for every click, and provides official tax invoices. You see exact CPCs, search terms, and net return to the penny.
Clear Answers on Retainers, Account Takeovers & Timelines
How does billing work for media spend versus your PPC management retainer?
Your media spend goes 100% directly to Google via the corporate payment card linked inside your own Google Ads account. Our senior management fee is billed separately as a flat, predictable monthly B2B retainer—no hidden media markups, no surprise percentage taxes on your growth.
Can you take over and restructure an existing Google Ads account without losing historical data?
Absolutely. We never nuke a mature account from scratch unless tracking is beyond repair. Instead, we run a forensic PPC audit, preserve your seasoned conversion pixels and high-performing asset groups, strip out wasted search queries and auto-applied bloat, and transition bidding toward profitable CPA/tROAS targets.
What is the typical turnaround time from onboarding to live campaign deployment?
Once MCC access and GA4/GTM permissions are granted, our end-to-end technical buildout—covering forensic audit, server-side conversion verification, negative keyword lists, feed enrichment, and ad copy engineering—is completed within 3 to 5 business days.
How do we verify whether Google Ads can profitably scale our specific product or B2B offer?
Before we ever sign an agreement, I personally evaluate your unit economics, average order or contract value, and live US/UK auction CPCs. If the search volume or margin profile doesn't support profitable customer acquisition, I will tell you upfront during our initial diagnostic review.
Ready to Eliminate Wasted Spend & Scale Net Profit in Google Ads?
Submit your details below. I will personally audit your existing campaigns or market search volume and send back a clear, numbers-driven management proposal within 24 hours.
Direct 24-hour response from your Senior Google Ads Specialist • Zero sales intermediaries.
